In a moment that redefines what movie marketing can achieve, the trailer for Spider-Man: Brand New Day has become the first in history to pass the one billion view mark. The Sony release, which dropped on March 17, reached this incredible figure in just four days. It is a record that no studio, franchise, or filmmaker has ever come close to achieving — until now.
Tom Holland’s Spider-Man has now broken records twice in a row. His 2021 film No Way Home previously held the 24-hour trailer record with 355.5 million views, a figure that was later topped by Deadpool & Wolverine at 365 million. Brand New Day made both look insignificant, hitting 718.6 million views in its first 24 hours alone.
The total quickly surpassed a billion, with WaveMetrix confirming 1.1 billion views by Tuesday. The trailer also eclipsed the gaming world’s biggest ever debut — Grand Theft Auto VI had set a massive bar at 475 million first-day views, only to see Spider-Man swing past it effortlessly. The cultural dominance of the MCU Spider-Man saga has never been more evident.
The content of the trailer clearly struck a deep chord. Audiences watched Peter Parker grapple with total anonymity — MJ, Ned, and others have no memory of him whatsoever. Armed only with his determination and some guidance from Mark Ruffalo’s Hulk, Peter must face down a new villain while undergoing a transformation that will define his future.
The film is set for a July 31 theatrical release and is part of MCU Phase Six. Director Destin Daniel Cretton leads a star-studded cast including Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. The film will release in India in six languages across premium formats.